{"id":7007,"date":"2024-07-08T16:35:00","date_gmt":"2024-07-08T14:35:00","guid":{"rendered":"https:\/\/www.incuballiance.fr\/?p=7007"},"modified":"2025-09-30T16:48:18","modified_gmt":"2025-09-30T14:48:18","slug":"helloartup-prix-coup-de-coeur","status":"publish","type":"post","link":"https:\/\/www.incuballiance.fr\/en\/helloartup-prix-coup-de-coeur","title":{"rendered":"HelloArtUp, winner of the &quot;Coup de c\u0153ur&quot; award from the Entrepreneuses Force Femmes \u2013 Helena Rubinstein 2024"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>A mission-driven company specializing in the creation of digital cultural experiences for elderly people residing in nursing homes, and having gone through IncubAlliance Paris-Saclay, HelloArtUp has just received the Helena Rubinstein x Force Femmes award.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"684\" src=\"https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup.jpg\" alt=\"\" class=\"wp-image-7008\" style=\"width:285px;height:auto\" srcset=\"https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup.jpg 483w, https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup-212x300.jpg 212w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As we know, there&#039;s still a long way to go before women cease to be underrepresented in the world of entrepreneurship. Fortunately, more and more projects led by women are proving to be exceptions to the rule. This is particularly true of HelloArtUp, a startup founded by Laetitia Portal and part of the IncubAlliance Paris-Saclay program between 2022 and 2024, which has just been awarded the &quot;Coup de c\u0153ur&quot; prize by Helena Rubinstein and Force Femmes 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a context where only 21% of fundraising rounds are led by all-female management teams, Helena Rubinstein is partnering with the Force Femmes association by awarding the Helena Rubinstein x Force Femmes Entrepreneur Award. This award aims to encourage women over 45 to reinvent themselves and develop projects aligned with their values and with a positive impact on the environment or society.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year, out of 240 applications submitted, 10 candidates were selected and invited to present their projects to a jury composed of members of the Force Femme board, journalists, and representatives from the Helena Rubinstein board, at a ceremony held at the Medef headquarters on June 11th. Among them was Laetitia Portal, who presented HelloArtUp, a mission-driven company specializing in creating digital cultural experiences for elderly residents in nursing homes.\u00ab&nbsp;<em>We&nbsp;<\/em><em>Let&#039;s develop innovative solutions that allow residents to create and access art and culture in an immersive and inclusive way, even from their rooms. Specifically, the idea is to create an Inclusive Virtual Museum together, with all stakeholders in the facility (residents, staff, families).<\/em>&nbsp;\u00bb&quot; explains Laetitia Portal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An idea that convinced the jury, as HelloArtUp was awarded the Coup de C\u0153ur prize by the Helena Rubinstein and Forces Femmes 2024 entrepreneurs.\u00ab&nbsp;<em>We are very proud of this new recognition, which encourages us to innovate even further in serving seniors.<\/em>&nbsp;\u00bb,\u00ab explains Laetitia Portal. HelloArtUp is currently developing a free platform for seniors living at home and is committed to encouraging the employment of seniors, even within its own ranks.\u00ab&nbsp;<em>We are delighted to have recruited in this way last year<\/em>&nbsp;<em>our first senior employee, aged 57&nbsp;<\/em>\u00bb&quot; she adds, and thus be among the 1,313 French startups employing seniors (source: Figaro 10\/03\/2024)! The future therefore looks very promising for HelloArtUp, which is preparing a fundraising round for the end of 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.helloartup.fr\/\">&gt;&gt; To learn more about HelloArtUp<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup-2-1024x646.jpg\" alt=\"\" class=\"wp-image-7009\" srcset=\"https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup-2-1024x646.jpg 1024w, https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup-2-300x189.jpg 300w, https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup-2-768x485.jpg 768w, https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup-2-1536x970.jpg 1536w, https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup-2.jpg 1890w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Entreprise \u00e0 mission sp\u00e9cialis\u00e9e dans la cr\u00e9ation d&rsquo;exp\u00e9riences culturelles num\u00e9riques pour les personnes \u00e2g\u00e9es r\u00e9sidant en EHPAD pass\u00e9e par IncubAlliance Paris-Saclay, HelloArtUp vient de recevoir le prix Helena Rubinstein x Force Femmes. On le sait, le chemin est encore long pour que les femmes cessent d\u2019\u00eatre sous-repr\u00e9sent\u00e9es dans le monde de la cr\u00e9ation d\u2019entreprise. Heureusement, de plus en plus de projets port\u00e9s par des femmes font exception \u00e0 la r\u00e8gle. C\u2019est notamment le cas d\u2019HelloArtUp, start-up fond\u00e9e par Laetitia Portal et pass\u00e9e par IncubAlliance Paris-Saclay entre 2022 et 2024, qui vient de se voir d\u00e9cerner le prix \u00ab Coup de c\u0153ur \u00bb des entrepreneuses Helena Rubinstein et Force Femmes 2024. Dans un contexte o\u00f9 seuls 2% des lev\u00e9es de fonds sont r\u00e9alis\u00e9es par des \u00e9quipes dirigeantes exclusivement f\u00e9minines, Helena Rubinstein&nbsp;s\u2019engage aux c\u00f4t\u00e9s de&nbsp;l\u2019association Force Femmes, en remettant&nbsp;le prix des entrepreneuses Helena Rubinstein x Force Femmes. Ce dernier vise \u00e0 encourager les&nbsp;femmes de plus de 45 ans&nbsp;\u00e0 rebondir et \u00e0 d\u00e9velopper des projets en accord avec leurs valeurs et ayant un&nbsp;impact positif&nbsp;sur l\u2019environnement ou la soci\u00e9t\u00e9.&nbsp; Cette ann\u00e9e, sur les 240 dossiers envoy\u00e9s, 10 candidates ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es et invit\u00e9es \u00e0 venir pr\u00e9senter leur projet devant un jury compos\u00e9 de membre du directoire de Force Femme, de journalistes et de repr\u00e9sentants du directoire d\u2019Helena Rubinstein, lors d\u2019une c\u00e9r\u00e9monie organis\u00e9e au si\u00e8ge du Medef, le 11 juin dernier. Parmi elles, Laetitia Portal, venue pr\u00e9senter HelloArtUp, une entreprise \u00e0 mission sp\u00e9cialis\u00e9e dans la&nbsp;cr\u00e9ation d&rsquo;exp\u00e9riences culturelles num\u00e9riques&nbsp;pour les&nbsp;personnes \u00e2g\u00e9es r\u00e9sidant en EHPAD. \u00ab&nbsp;Nous&nbsp;d\u00e9veloppons des&nbsp;solutions innovantes&nbsp;permettant aux r\u00e9sidents de cr\u00e9er et&nbsp;d&rsquo;acc\u00e9der \u00e0 l&rsquo;art et \u00e0 la culture&nbsp;de&nbsp;mani\u00e8re immersive et inclusive, m\u00eame depuis leur chambre. Concr\u00e8tement, l\u2019id\u00e9e est de cr\u00e9er tous ensemble, avec tous les acteurs de l\u2019\u00e9tablissement (r\u00e9sidents, salari\u00e9s, familles), un Mus\u00e9e Virtuel Inclusif&nbsp;\u00bb, explique Laetitia Portal. Une id\u00e9e qui a convaincu le jury puisqu\u2019HelloArtUp s\u2019est vu d\u00e9cerner le prix Coup de C\u0153ur des Entrepreneuses Helena Rubinstein et Forces Femmes 2024. \u00ab&nbsp;Nous sommes tr\u00e8s fiers de cette nouvelle reconnaissance qui nous encourage \u00e0 innover toujours davantage au service de s\u00e9niors&nbsp;\u00bb, explique Laetitia Portal. HelloArtUp d\u00e9veloppe ainsi actuellement une plateforme gratuite pour les s\u00e9niors \u00e0 domicile et a \u00e0 c\u0153ur d\u2019encourager l\u2019emploi des s\u00e9niors jusque dans ses rangs. \u00ab&nbsp;Nous nous r\u00e9jouissons d\u2019avoir ainsi recrut\u00e9 l\u2019an pass\u00e9&nbsp;notre premier s\u00e9nior salari\u00e9 \u00e2g\u00e9 de 57 ans&nbsp;\u00bb, ajoute-t-elle et ainsi de faire partie des 1,3% des start-up fran\u00e7aises employant des seniors&nbsp;(source&nbsp;: Figaro 10\/03\/2024) ! L\u2019avenir s\u2019annonce donc sous les meilleurs auspices pour HelloArtUp qui pr\u00e9pare une lev\u00e9e de fonds pour fin 2024. &gt;&gt; Pour en savoir plus sur HelloArtUp<\/p>","protected":false},"author":3,"featured_media":7009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HelloArtUp, Prix \u00ab Coup de c\u0153ur \u00bb des Entrepreneuses Force Femmes - Helena Rubinstein 2024 - IncubAlliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incuballiance.fr\/en\/helloartup-prix-coup-de-coeur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HelloArtUp, Prix \u00ab Coup de c\u0153ur \u00bb des Entrepreneuses Force Femmes - Helena Rubinstein 2024 - IncubAlliance\" \/>\n<meta property=\"og:description\" content=\"Entreprise \u00e0 mission sp\u00e9cialis\u00e9e dans la cr\u00e9ation d&rsquo;exp\u00e9riences culturelles num\u00e9riques pour les personnes \u00e2g\u00e9es r\u00e9sidant en EHPAD pass\u00e9e par IncubAlliance Paris-Saclay, HelloArtUp vient de recevoir le prix Helena Rubinstein x Force Femmes. On le sait, le chemin est encore long pour que les femmes cessent d\u2019\u00eatre sous-repr\u00e9sent\u00e9es dans le monde de la cr\u00e9ation d\u2019entreprise. Heureusement, de plus en plus de projets port\u00e9s par des femmes font exception \u00e0 la r\u00e8gle. C\u2019est notamment le cas d\u2019HelloArtUp, start-up fond\u00e9e par Laetitia Portal et pass\u00e9e par IncubAlliance Paris-Saclay entre 2022 et 2024, qui vient de se voir d\u00e9cerner le prix \u00ab Coup de c\u0153ur \u00bb des entrepreneuses Helena Rubinstein et Force Femmes 2024. Dans un contexte o\u00f9 seuls 2% des lev\u00e9es de fonds sont r\u00e9alis\u00e9es par des \u00e9quipes dirigeantes exclusivement f\u00e9minines, Helena Rubinstein&nbsp;s\u2019engage aux c\u00f4t\u00e9s de&nbsp;l\u2019association Force Femmes, en remettant&nbsp;le prix des entrepreneuses Helena Rubinstein x Force Femmes. Ce dernier vise \u00e0 encourager les&nbsp;femmes de plus de 45 ans&nbsp;\u00e0 rebondir et \u00e0 d\u00e9velopper des projets en accord avec leurs valeurs et ayant un&nbsp;impact positif&nbsp;sur l\u2019environnement ou la soci\u00e9t\u00e9.&nbsp; Cette ann\u00e9e, sur les 240 dossiers envoy\u00e9s, 10 candidates ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es et invit\u00e9es \u00e0 venir pr\u00e9senter leur projet devant un jury compos\u00e9 de membre du directoire de Force Femme, de journalistes et de repr\u00e9sentants du directoire d\u2019Helena Rubinstein, lors d\u2019une c\u00e9r\u00e9monie organis\u00e9e au si\u00e8ge du Medef, le 11 juin dernier. Parmi elles, Laetitia Portal, venue pr\u00e9senter HelloArtUp, une entreprise \u00e0 mission sp\u00e9cialis\u00e9e dans la&nbsp;cr\u00e9ation d&rsquo;exp\u00e9riences culturelles num\u00e9riques&nbsp;pour les&nbsp;personnes \u00e2g\u00e9es r\u00e9sidant en EHPAD. \u00ab&nbsp;Nous&nbsp;d\u00e9veloppons des&nbsp;solutions innovantes&nbsp;permettant aux r\u00e9sidents de cr\u00e9er et&nbsp;d&rsquo;acc\u00e9der \u00e0 l&rsquo;art et \u00e0 la culture&nbsp;de&nbsp;mani\u00e8re immersive et inclusive, m\u00eame depuis leur chambre. Concr\u00e8tement, l\u2019id\u00e9e est de cr\u00e9er tous ensemble, avec tous les acteurs de l\u2019\u00e9tablissement (r\u00e9sidents, salari\u00e9s, familles), un Mus\u00e9e Virtuel Inclusif&nbsp;\u00bb, explique Laetitia Portal. Une id\u00e9e qui a convaincu le jury puisqu\u2019HelloArtUp s\u2019est vu d\u00e9cerner le prix Coup de C\u0153ur des Entrepreneuses Helena Rubinstein et Forces Femmes 2024. \u00ab&nbsp;Nous sommes tr\u00e8s fiers de cette nouvelle reconnaissance qui nous encourage \u00e0 innover toujours davantage au service de s\u00e9niors&nbsp;\u00bb, explique Laetitia Portal. HelloArtUp d\u00e9veloppe ainsi actuellement une plateforme gratuite pour les s\u00e9niors \u00e0 domicile et a \u00e0 c\u0153ur d\u2019encourager l\u2019emploi des s\u00e9niors jusque dans ses rangs. \u00ab&nbsp;Nous nous r\u00e9jouissons d\u2019avoir ainsi recrut\u00e9 l\u2019an pass\u00e9&nbsp;notre premier s\u00e9nior salari\u00e9 \u00e2g\u00e9 de 57 ans&nbsp;\u00bb, ajoute-t-elle et ainsi de faire partie des 1,3% des start-up fran\u00e7aises employant des seniors&nbsp;(source&nbsp;: Figaro 10\/03\/2024) ! L\u2019avenir s\u2019annonce donc sous les meilleurs auspices pour HelloArtUp qui pr\u00e9pare une lev\u00e9e de fonds pour fin 2024. &gt;&gt; Pour en savoir plus sur HelloArtUp\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incuballiance.fr\/en\/helloartup-prix-coup-de-coeur\/\" \/>\n<meta property=\"og:site_name\" content=\"IncubAlliance\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-08T14:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T14:48:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1890\" \/>\n\t<meta property=\"og:image:height\" content=\"1193\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexis Arnou\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexis Arnou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.incuballiance.fr\\\/helloartup-prix-coup-de-coeur#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.incuballiance.fr\\\/helloartup-prix-coup-de-coeur\"},\"author\":{\"name\":\"Alexis Arnou\",\"@id\":\"https:\\\/\\\/www.incuballiance.fr\\\/#\\\/schema\\\/person\\\/3c8c243fb0e07f9a44a59e30d8a4cb0c\"},\"headline\":\"HelloArtUp, Prix \u00ab Coup de c\u0153ur \u00bb des Entrepreneuses Force Femmes &#8211; 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On le sait, le chemin est encore long pour que les femmes cessent d\u2019\u00eatre sous-repr\u00e9sent\u00e9es dans le monde de la cr\u00e9ation d\u2019entreprise. Heureusement, de plus en plus de projets port\u00e9s par des femmes font exception \u00e0 la r\u00e8gle. C\u2019est notamment le cas d\u2019HelloArtUp, start-up fond\u00e9e par Laetitia Portal et pass\u00e9e par IncubAlliance Paris-Saclay entre 2022 et 2024, qui vient de se voir d\u00e9cerner le prix \u00ab Coup de c\u0153ur \u00bb des entrepreneuses Helena Rubinstein et Force Femmes 2024. Dans un contexte o\u00f9 seuls 2% des lev\u00e9es de fonds sont r\u00e9alis\u00e9es par des \u00e9quipes dirigeantes exclusivement f\u00e9minines, Helena Rubinstein&nbsp;s\u2019engage aux c\u00f4t\u00e9s de&nbsp;l\u2019association Force Femmes, en remettant&nbsp;le prix des entrepreneuses Helena Rubinstein x Force Femmes. Ce dernier vise \u00e0 encourager les&nbsp;femmes de plus de 45 ans&nbsp;\u00e0 rebondir et \u00e0 d\u00e9velopper des projets en accord avec leurs valeurs et ayant un&nbsp;impact positif&nbsp;sur l\u2019environnement ou la soci\u00e9t\u00e9.&nbsp; Cette ann\u00e9e, sur les 240 dossiers envoy\u00e9s, 10 candidates ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es et invit\u00e9es \u00e0 venir pr\u00e9senter leur projet devant un jury compos\u00e9 de membre du directoire de Force Femme, de journalistes et de repr\u00e9sentants du directoire d\u2019Helena Rubinstein, lors d\u2019une c\u00e9r\u00e9monie organis\u00e9e au si\u00e8ge du Medef, le 11 juin dernier. Parmi elles, Laetitia Portal, venue pr\u00e9senter HelloArtUp, une entreprise \u00e0 mission sp\u00e9cialis\u00e9e dans la&nbsp;cr\u00e9ation d&rsquo;exp\u00e9riences culturelles num\u00e9riques&nbsp;pour les&nbsp;personnes \u00e2g\u00e9es r\u00e9sidant en EHPAD. \u00ab&nbsp;Nous&nbsp;d\u00e9veloppons des&nbsp;solutions innovantes&nbsp;permettant aux r\u00e9sidents de cr\u00e9er et&nbsp;d&rsquo;acc\u00e9der \u00e0 l&rsquo;art et \u00e0 la culture&nbsp;de&nbsp;mani\u00e8re immersive et inclusive, m\u00eame depuis leur chambre. Concr\u00e8tement, l\u2019id\u00e9e est de cr\u00e9er tous ensemble, avec tous les acteurs de l\u2019\u00e9tablissement (r\u00e9sidents, salari\u00e9s, familles), un Mus\u00e9e Virtuel Inclusif&nbsp;\u00bb, explique Laetitia Portal. Une id\u00e9e qui a convaincu le jury puisqu\u2019HelloArtUp s\u2019est vu d\u00e9cerner le prix Coup de C\u0153ur des Entrepreneuses Helena Rubinstein et Forces Femmes 2024. \u00ab&nbsp;Nous sommes tr\u00e8s fiers de cette nouvelle reconnaissance qui nous encourage \u00e0 innover toujours davantage au service de s\u00e9niors&nbsp;\u00bb, explique Laetitia Portal. HelloArtUp d\u00e9veloppe ainsi actuellement une plateforme gratuite pour les s\u00e9niors \u00e0 domicile et a \u00e0 c\u0153ur d\u2019encourager l\u2019emploi des s\u00e9niors jusque dans ses rangs. \u00ab&nbsp;Nous nous r\u00e9jouissons d\u2019avoir ainsi recrut\u00e9 l\u2019an pass\u00e9&nbsp;notre premier s\u00e9nior salari\u00e9 \u00e2g\u00e9 de 57 ans&nbsp;\u00bb, ajoute-t-elle et ainsi de faire partie des 1,3% des start-up fran\u00e7aises employant des seniors&nbsp;(source&nbsp;: Figaro 10\/03\/2024) ! L\u2019avenir s\u2019annonce donc sous les meilleurs auspices pour HelloArtUp qui pr\u00e9pare une lev\u00e9e de fonds pour fin 2024. &gt;&gt; Pour en savoir plus sur HelloArtUp","og_url":"https:\/\/www.incuballiance.fr\/en\/helloartup-prix-coup-de-coeur\/","og_site_name":"IncubAlliance","article_published_time":"2024-07-08T14:35:00+00:00","article_modified_time":"2025-09-30T14:48:18+00:00","og_image":[{"width":1890,"height":1193,"url":"https:\/\/www.incuballiance.fr\/wp-content\/uploads\/2025\/08\/actu-helloartup-2.jpg","type":"image\/jpeg"}],"author":"Alexis Arnou","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alexis Arnou","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.incuballiance.fr\/helloartup-prix-coup-de-coeur#article","isPartOf":{"@id":"https:\/\/www.incuballiance.fr\/helloartup-prix-coup-de-coeur"},"author":{"name":"Alexis Arnou","@id":"https:\/\/www.incuballiance.fr\/#\/schema\/person\/3c8c243fb0e07f9a44a59e30d8a4cb0c"},"headline":"HelloArtUp, Prix \u00ab Coup de c\u0153ur \u00bb des Entrepreneuses Force Femmes &#8211; 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